Google AI Overviews massively surge in travel queries

Google AI Overviews massively surge in travel queries

by adminSEO

This shift has happened around queries like seasonal travel, local events and neighborhood-specific activities.

Google AI Overviews are now showing for 30% of travel-related queries, as of the end of October, according to the latest findings from enterprise SEO platform BrightEdge. The presence of AI Overviews increased by 700% from September to October.

Why we care. If you work in the travel space, you’ll want to pay attention to this shift – especially during a busy time of the year. Google is now answering more specific travel questions (e.g., “things to do in [city], “family-friendly activities in [city]”) so it will be important to watch whether this impacts your traffic and whether Google is citing your brand.

More AI Overview findings. BrightEdge also reported that:

  • YouTube citations have stabilized after a surge in September. This indicates YouTube will continue to be a core source of AI Overviews and YouTube SEO will be critical to think about.
  • Overall volatility of AI Overviews decreased by 42% compared to September.
  • In education, Google AI Overviews now answer more nuanced queries, such as career paths, certification requirements and comparative program details.